10/7/2023 0 Comments Serp analysis![]() ![]() This very simple method helps your Google Ads campaign become more strategic, more intentional, and more likely to convert from the get-go and will save you lots of worries and $$$ down the road. Using this method has improved the quality score, CTRs, and conversion rates of many of his advertising campaigns. In this session, Zach will show you how understanding what types of ads & landing pages Google places at the top of the SERP can help you become more strategic in your copywriting and campaign planning. Most of us are dead set on pleasing Google at all costs, but do we seek to understand it? Maybe if we were as intent on finding out the reasoning behind why Google ranks pages higher than others in a paid auction as we are on figuring out why a date didn’t call us back, we would excel more as Google Ads specialists.
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